Burna Boy and Shakira's "Daï Daï" Tied to 100M Dollar Education Fund as Sony Music Seeds 250,000
The release of "Daï Daï" as the 2026 World Cup's official anthem is paired with a Global Citizen Education Fund target of 100 million dollars. All song royalties flow to the fund and Sony Music has made an initial 250,000 dollar donation. The track is the second single from the tournament album after Jelly Roll and Carín León's "Lighter".
T he release of "Daï Daï" as the 2026 FIFA World Cup's official anthem comes with a financial commitment on top of the playlist play. FIFA and Global Citizen confirmed the song is the centrepiece of a fundraising drive targeting 100 million dollars to improve access to education and football programmes for disadvantaged children worldwide. Every dollar of royalties from the track flows directly to the Education Fund, and Sony Music announced an initial 250,000 dollar donation to seed the initiative.
A second single, warmer reception
"Daï Daï" is the second single from the tournament's official album, following "Lighter" by Jelly Roll and Carín León, which drew mixed reactions on release. Shakira and Burna Boy's collaboration has been received noticeably more warmly. The track blends Latin pop and Afrobeats; the phrase "daï daï" reportedly derives from Italian and means "Go!", framed by FIFA as a universal chant of encouragement.
Shakira marked the release with a one-minute Instagram video filmed at the Maracanã in Rio after a live performance, carrying "Trionda", the tournament's official match ball. "Today, the road to the FIFA World Cup 2026 reached a new milestone with the release of the competition's official song, Daï Daï, performed by Shakira and Burna Boy via Sony Music Latin," FIFA said in its statement.
Burna Boy at the centre of the campaign
Damini Ebunoluwa Ogulu, the 35-year-old Grammy-winning Nigerian artist known as Burna Boy, is at the heart of the project. His co-headlining role with Shakira anchors Afrobeats inside the most-watched music slot of a single year. He has had a separate run-up: this spring he became the first African artist to headline a solo concert at the Stade de France, and his ninth studio album "No Sign of Weakness", released in July 2025, paired Afrobeats with collaborations spanning Mick Jagger, Travis Scott and Stromae.
Anthem, halftime show and the wider play
FIFA has separately confirmed that the 2026 final at MetLife Stadium on July 19 will, for the first time in tournament history, host a Super Bowl-style halftime concert. The Shakira-Madonna-BTS line-up announced this month for that show plus the "Daï Daï" anthem campaign together form FIFA's most ambitious cultural programming yet for a men's World Cup, hooked to a 48-nation tournament that runs from June 11 to July 19 across the United States, Canada and Mexico. Every standard-priced match ticket also contributes 1 dollar to the same Education Fund, layering the music drive on top of the gate.