Venice Beach Becomes Free Home Base for World Cup 2026 Fans as U.S. Soccer House Opens June 11
Running June 11–26 at 57 Windward Avenue, U.S. Soccer House presented by Bank of America turns a beachside block into a free, open-to-all fan zone with watch parties, USMNT and USWNT appearances, and June 21 beach soccer matches on the sand.
U .S. Soccer is planting its flag in Venice Beach for the 2026 World Cup. From June 11 to June 26 — the entire group stage of the men's tournament — the federation will run U.S. Soccer House presented by Bank of America at 57 Windward Avenue, one block from the ocean. Admission is free and the space is open to fans of every age and every team, not just the United States.
The opening hours run Monday through Thursday from noon to 8 p.m., and Friday through Sunday from 10 a.m. to 10 p.m. Inside, a giant-screen watch room will broadcast the day's headline fixtures, supplemented by post-match shows, live U.S. Soccer podcast recordings, meet-and-greets with current U.S. Men's and Women's National Team players, and appearances by former World Cup referees, coaches and tournament veterans.
The most distinctive entry on the calendar arrives Sunday, June 21, when the U.S. Men's and Women's Beach Soccer National Teams take over the sand for matches alongside community programming tied to U.S. Soccer's Soccer Forward social-impact initiative. Special Olympics and Amputee Soccer sessions are also scheduled across the two-week window, leaning into the federation's "soccer for everybody" framing for the World Cup legacy.
A retail floor will operate alongside the watch zone with limited-edition Nike and New Era merchandise, on-site jersey customization, sticker swaps, signed memorabilia displays, and digital trading-card stations. Banner, the U.S. Soccer mascot, is set to circulate through the space along with daily giveaways and family-friendly activations on the boardwalk side.
The location is the point. Los Angeles hosts eight matches at SoFi Stadium during the group stage and Venice Beach was already designated an official fan zone by the city earlier this year. Anchoring U.S. Soccer's presence on the boardwalk — rather than inside a corporate venue — is a deliberate signal about how the federation wants the tournament to feel: less transactional, more public, and directly visible to the millions who pass through Venice every week regardless of whether they have a ticket to a match.